The first thing you might ask is “What is intellectual property?” Intellectual property is ownership of any idea or creation. Getting ready to create your own work, here are couples of things you need to know on ways of not violate intellectual property laws:
1) Copyright: protects the owner of their original work. The original work pay include: screenplays, movies, YouTube videos, or blog post. The owner has the right to perform or distribute their work.
- Come up with your own ideas, not matter what taking someone else’s idea or creation and calling it your own is against the law.
2) Trademark: The trademark law protects the use of phrases or symbols created by a person or company. The owner of that trademark has the legal right to protect their work from being using by others. Examples of trademark The ESPN logo and the phrase “Greatness Awaits” from Sony, the PlayStation 4 slogan.
- The slightest resemblance of a logo can violate intellectual property laws.
3) Trade Secrets: Trade secret is any secret information about a certain company given to another company or rival company. Examples of items that you should consider protect by trade secret laws: Marketing plans and financial information.
- If the information is obtain illegal (theft or hacking) the owner is protected by trade secret law from having that information release.
4) Patent: This law provides ownership of any creation or methods. This law is in effect twenty years from the time an application was filed. Examples of Patents: Blueprints and Computer software.
- You do not want to create a blueprint/computer software from someone else ideas.
5) Industrial Designs: It is the creation of shape, two or three dimensional. It is granted to the creator to be rewarded by their time an effort of creating the product. Granted this title the owner has the right to sell or import the design. Examples of Industrial Designs: Mini Cooper iPad, iPhone, and iPod.
- Remember that any violation could result in appears in court or mostly likely being sued.
This should give you a better understand of the different types of intellectual property laws and provide information that will help you not violate this laws.
If you are deciding to become an online journalist, it is always important to get as much information about online writing as possible. In print, there are a lot long paragraphs and you might lose the reader, but when you are dealing with online writing it is very different. Here are a couple of tips you can use wen starting to write online:
- Grammar is important! Always make sure you proof read your articles, before publishing them online. Several grammatical mistakes your articles will deter readers from reading your articles.
- Keep your paragraphs short and to the point, you don’t want to bore your readers with long paragraphs.
- You have to ask yourself these questions: What is your brand? Why should people read your articles?
- Think about your audience: Reframe from using slang terms. Your audience might not understand some of the terms you use. So it is important that you keep them in mind when writing.
- Start writing and continue to write. There is always room for improvement, the more your write the better writer you become.
It is always good to network with others people in whatever field you are interested in. The Communication department held a networking event for communications majors. Some of the guest speakers were SLU alumni. Speaker’s areas of expertise range from Public relations, Journalism, TV production, Marketing, and Marketing Research just to name a few.
The main theme of the event was “building your brand”. It doesn’t matter what field you are interesting get your work out there and start putting your name out there so people can take notice. Getting to that extra push you would need in getting your dream job. Jim Mayfield, Executive Creative Director, Schupp Company had some good tips when working on your portfolio. “It is about the three C’s. Consume, create, and connect,” Mayfield said. His philosophy is to consume as much information as you possible can about your interest, not just your field, but other things as well. Continue creating new work and always update your portfolio. Stay connected use Facebook, Twitter, and Linked in. Linked in is another website where you can stay connecting with professionals in whatever field you are interested in. Other tips that may be helpful to the audience:
- “Just Do”. Think about it, talk about it, and act. Put the campaign in motion
- Whatever idea you have, just do it. For example, starting a blog and produce videos.
- Pay attention in class, because whatever you learn in class you can apply to the real world.
- Work hard to perfect your craft.
- Be open and never assume. Always be able to adapt in any situation.
Rachel Moylan says, “I hate networking, but I know this is a great opportunity to pick other’s brain about your field”. Walking away from this event could give the audience a little more motivation to start putting their work out there and not just talking about it. Go out there and do it.
It was SLU vs. LU in this friendly Twitter scanvenger hunt. Click on Storify link to see some of the highlights. Who will win?
With technology constantly evolving news organizations find new ways to reach out there audience. Social media has played huge role for news organizations to find ways to get the news out there. Two news organizations ESPN and The Bleacher Report use social media sites to get news out to the audience. ESPN tweeta breaking news in the sports world and in many cases they tweet about highlights in a game. They also use Twitter and Facebook to reach to the audience with series of poll questions and if the answers are good enough they might air it on the live telecast of SportsCenter. The Bleacher Report is a perfect example of the use of social media sites for news. This news organization is all online. They have articles on their website and uses Facebook, Twitter, and YouTube to get news out to the audience. For example, using Twitter to tweet out a YouTube clip of an upcoming point guard entering this year’s NBA Draft. ESPN dabbles into using social media sites, but The Bleacher Report is all about using social media sites to the news out to the audience. Thinking about MPJ and using social media sites The Bleacher Report is a great example.
The personal brand that I am going for is being the woman that knows everything about sports. I am familiar with the sports terminology of each sport. The two main sports that I am know a lot about is football and basketball, but I do have the drive to be familiar with others. I try to keep up on current events happening in the world of sports. I think I have already started a personal brand on my personal twitter account where 80 percent of what I tweet about is about sports. Even though I watch different sports commentators but I also read of a lot of articles and stats. Not only on social media but I continue to build my brand by networking with others and in many cases family members look to me for information on the latest news and scores. Social media and word of mouth is how I’m going to continue building my brand. The goal is not just building a brand locally, but establishing a strong portfolio of work that speaks for itself. The key things to remember when building your brand:
- Experience, skills, qualities helps build your own unique brand.
- Find a subject or hobby that you are good at. (finding your niche)
- Connect with the people and be social Use social media sites to further expand your brand.
- Start a portfolio and put it out there.
There are few people that I look up to and I see how hard they work in building their brand, which gives me motivation to hit the ground running. The main person that I look up to is Rachel Nichols. She has been building her brand since the 1990s. I started paying attention to her when she was on ESPN. But her brand has grown since starting out at The Washington Post. Not only is she still on ESPN, but she also work with Turner Sports and CNN. Her brand is the reason why CNN has given her own show, her work speaks for itself. Going to her twitter account you know her brand/niche which is sports, because what is in her bio and background image. What she stands for and her expertise is well known and she gives me motivation that one day I can be just like her.
The photos and the video of the Titanic is something that tells the story itself without narration. On National Geographic website, provided a better insight of the Titanic before and after she sank. Visual of the wreckage draws the audience to have an emotional reaction to the video and photo. With each photo tells a story and in most cases the audience could possible draw a different story. They could visual picture them on the ship itself, give the audience more of a emotional attachment to the ship. There is an interactive mode where you can be a passenger on the ship and take a tour of the ship as well. The visuals of the ship before and after the wreckage could pull on the heart strings and has the audience think about all the families and crew members that were on the ship. Imagining the laughter that was filled in the hallways and the dining room, the visuals has the audience draw into being a passenger aboard the ship. The artwork is something to look at and how the artist can easily depict different stories told all at once.
The one thing that is important the videos and photos of Titanic is a different way of storytelling. In many ways, there is no need for voice over. It is not in the traditional sense of the journalist with voice over. The story is told by the ship itself. A different way of storytelling without using words to describe the images and videos. Giving the audience the option to interpret the video and photos differently, it give the audience a new meaning of the video or photo.