News Organizations That Uses Social Media Sites Effectively

With technology constantly evolving news organizations find new ways to reach out there audience. Social media has played huge role for news organizations to find ways to get the news out there. Two news organizations ESPN and The Bleacher Report use social media sites to get news out to the audience. ESPN tweeta breaking news in the sports world and in many cases they tweet about highlights in a game. They also use Twitter and Facebook to reach to the audience with series of poll questions and if the answers are good enough they might air it on the live telecast of SportsCenter. The Bleacher Report is a perfect example of the use of social media sites for news. This news organization is all online. They have articles on their website and uses Facebook, Twitter, and YouTube to get news out to the audience. For example, using Twitter to tweet out a YouTube clip of an upcoming point guard entering this year’s NBA Draft. ESPN dabbles into using social media sites, but The Bleacher Report is all about using social media sites to the news out to the audience.  Thinking about MPJ and using social media sites The Bleacher Report is a great example.

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